Antonino Lattene Product Designer

👋🏻 For Anyone

🕵🏻 Recruiters

🎯 Design Managers

🫱🏼‍🫲🏻 Product Managers

🎨 Product Designers

🧑🏻‍💻 Engineers

I bring clarity to complex product challenges

My strength lies in navigating ambiguity and defining a clear path forward. I transform intricate business requirements and user needs into powerful, scalable products that are intuitive, human-centered, and genuinely easy to use. I'm passionate about making sophisticated systems feel effortless.

A Senior Designer for Your Product Team

I am a Senior Product Designer whose experience is rooted in the challenges of complex SaaS and enterprise applications. I lead the end-to-end design lifecycle, effectively bridging high-level business strategy with practical technical execution to deliver impactful results.

Elevating the Craft & the Team

My strength lies in bringing structure to ambiguity, owning the end-to-end design process to create clarity and direction. This foundation is often built upon a scalable design system, ensuring both product consistency and team efficiency from the start. I am committed to mentoring other designers, helping them leverage our system to refine their craft and deliver consistent, high-quality work.

A Partner in Achieving Product Goals

I see the relationship between Product and Design as a true partnership. My goal is to help shape our shared vision, translating business objectives and user needs into an effective product that delivers real, measurable impact. I am focused on driving outcomes over simply creating outputs.

Let's Build Something Great Together

I thrive in a culture of open collaboration and high standards. I'm the type of designer who loves to jam on complex flows, act as a thoughtful sparring partner in critiques, and obsess over the details that elevate a good product to a great one.

class Designer extends FrontEndDeveloper {
    constructor() {
        super();
        this.focus = ['UX', 'UI', 'ScalableSystems'];
    }
    design() {
        this.ensure({ technicalFeasibility: true });
        return { components: 'well-documented', collaboration: 'frictionless' };
    }
}
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My philosophy

I believe the best digital products are born at the intersection of user needs, business goals, and technical feasibility. My role is to find the perfect balance between these forces, creating solutions that are not only desirable for people, but also viable for the business and robustly built.

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My approach

My process is deeply grounded in collaboration and pragmatism. I believe that the best products are built when we work as true partners. I partner closely with Product and Engineering to translate ambitious strategy into a clear, actionable plan that the entire cross-functional team can rally behind.

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My principles

I am convinced that creating genuine value for people is the best way to drive business results. My guiding principle is clarity: I simplify complex systems into intuitive experiences through a deep commitment to craft and iteration, refining details until the solution feels effortless.

Years of Experience

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A professional journey evolving from Web Design & Development to Product Design in the SaaS, enterprise, and agency space, gaining a unique perspective on the entire end-to-end product development lifecycle, from initial ideation to final launch and post-launch iteration.

Industries Served

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Bringing deep, user-centered product design expertise to a diverse range of industries, FinTech, Market Data, Energy, EdTech, Pharma, and SaaS.

Cross-Functional Teams

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A history of building strong, successful partnerships with Product Managers and Engineers to ship unified and effective product solutions that not only meet user needs but also achieve key, ambitious business objectives.

Design Systems Contributed

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Experience building and scaling design systems from scratch to ensure brand consistency across all digital products and platforms, and improve overall team efficiency.

My journey to Product Design

Ever since I can remember, I've been fascinated by how we think, learn, and perceive, and how we see and interact with information.

This curiosity led me to study Information Technology with a focus on Cognitive Science, exploring the intricacies of human cognition and language. It provided the academic foundation for my future, grounding me in the 'why' behind human-computer interaction long before I officially became a designer.

This academic passion soon met a hands-on fascination with visual design and code. I found joy not just in understanding the user, but in building the tangible interfaces they would use.

Product Design ultimately became the place where my two worlds converged: the human-centered inquiry of cognitive science and the practical craft of digital products. Now, I use this holistic view to create products that are not only intuitive but also thoughtfully engineered.

Last Experience

Throughout my career, I've had the privilege of collaborating with talented cross-functional teams to craft impactful digital products. I focus on bridging the gap between user needs and business goals, bringing structure to ambiguity, and delivering solid, scalable solutions.

Senior Product Designer

Dow Jones • Nov 2025 - Present

Currently driving the digital transformation of Dow Jones’ energy sector, where I previously led the experience strategy for OPISPro (a comprehensive platform consolidating diverse energy market products). Building on that foundation, I am now focused on the construction of the DJ+ Platform, a unified ecosystem designed to integrate Dow Jones’ most prestigious brands, including The Wall Street Journal, Barron’s, Factiva, and specialized energy services, into a single, coherent digital suite.


🎯 Product Modernization Strategy: Designing the core experience for a global product suite that transforms legacy software into modern, competitive tools. My focus is on unifying workflows across different data services to improve overall usability for a global audience.


📐 Design System: Leveraging and implementing the global Index Dow Jones Design System. I develop bespoke components to solve specific data visualization challenges and contribute these patterns back to the library to support system evolution and scalability across the entire DJ+ ecosystem.


UX/UI Ownership & Execution: Responsible for high-fidelity execution, translating complex business requirements into intuitive interfaces. I specialize in managing high data density, ensuring clarity and efficiency for analyst and trader workflows.


🤝🏻 Cross-Functional Collaboration: Working closely with the UX Director, Design Managers, Product Managers, and Engineers to ensure design feasibility, alignment with business goals, and visual integrity from concept to production.

Senior Product Designer

SAP Learning systems • Sep 2024 - Jul 2025

🚚 Drive end-to-end UX/UI design, collaborating with product managers and engineering teams to deliver seamless user experiences across platforms, focusing especially on user interface & interaction.


🎨 Collaborate in the redesign of learning.sap.com and training.sap.com, integrating streaming, gamification, AI learning, and personalized learning features.


📚 Manage design system libraries, ensuring consistent and accessible design standards.


📝 Create comprehensive documentation for components and guidelines, ensuring clear communication and knowledge sharing among stakeholders.


🌱 Mentor and collaborate with junior designers, providing guidance and constructive feedback to foster professional growth and ensure design operations adherence.

Product Designer & Front-end Developer

Chemotargets SL • Jun 2020 - Mar 2023

UX/UI Design and Front-end Development (layout design) of Clarity PV software: a translational platform for drug safety surveillance that connects safety findings across all phases of a drug’s lifetime, from safety pharmacology, through preclinical toxicology and clinical safety, all the way up to postmarketing reports and real world data and evidence.


Some of the tasks performed during the development of the Clarity PV software:

🎯 Definition of objectives.

🗺️ Development of the information architecture and user flows.

🎨 Development of the design system, UI kit and general visual design elements, with special attention to accessibility.

✨ Design of the user interface of the various sections of the application and the interaction between elements and sections.

📱 Responsive Web Layout Design taking into account accessibility best practices.


Clarity PV public page design and development.


Supervision of the design, technical development and accessibility of the Chemotargets corporate website.

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Product Designer & Front-end Developer

Freelance • Jan 2016 - Aug 2024

🤝 Partnered with marketing & design agencies to deliver user-centered designs and translate them into user-friendly web applications for diverse projects.

🌉 Utilized layout development skills to bridge the gap between design and development, ensuring intuitive interfaces and seamless user experiences.

🔍 Leveraged user research methodologies to understand user needs and translate them into effective design solutions.

Kind words

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testimonial Constantin
Constantin Dusescu

Software Developer @SAP

I had the pleasure of working with Antonino while we were on the same team at SAP. He took great care of our design system and made sure everything we built looked and felt consistent, with a real eye for detail. As a person he is very approachable and collaborative — always available for a quick chat, whether to clarify a design decision, discuss a weird edge case, or brainstorm together. This kind of openness really helped smooth the connection between design and development. A great teammate — someone who genuinely listens, brings thoughtful feedback, and always keeps users in mind.

testimonial Ece
Ece Hamzalioglu

Product Manager - Joule Agentic AI @SAP

I had the pleasure of working closely with Toni in SAP Learning, where he consistently demonstrated deep expertise in UI design and design systems. He brings a holistic perspective to his work—anticipating the broader impact of design decisions on both the user experience and cross-functional implementation. Toni's background in web development is a clear asset. It enables seamless collaboration with engineers and allows him to spot feasibility issues early in the process. He's proactive, open to feedback, and builds feedback loops into his workflow, which helps accelerate alignment and delivery. I believe he would be a valuable addition to any team.

testimonial Tatiana
Tatiana Fagúndez Cleimbosky

UX Copywriter @SAP

I had the chance to work with Antonino on a SAP project, and his UX skills truly stood out. He excels at turning complex requirements into intuitive, user-friendly designs.


Antonino is a thoughtful designer and he'd be a great asset to any UX team!

testimonial Gabriela
Gabriela Klewenhagen

Content strategy and product management @SAP

Antonino is an exceptional UX designer.


I thoroughly enjoyed collaborating with him; he consistently brought innovative ideas to the table and was always incredibly quick to offer help.


A true asset to any team!

Skills & Stack

I'm a hands-on product designer passionate about the full end-to-end process. While I partner on early product strategy, my core strength lies in execution: translating insights into engaging Interaction Designs, polished UI, and high-fidelity prototypes. I specialize in creating and scaling robust Design Systems. Grounded in my front-end background, I'm always exploring new tools to stay at the forefront of the craft.

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Skills
  • Product strategy
  • Interaction Design
  • Design System
  • Prototyping
  • Accessibility
  • Visual Design
  • Information Architecture
  • Figma
  • Adobe XD
  • Sketch
  • Adobe
  • Jira
  • Slack
  • Miro
  • Notion
  • HTML5
  • CSS3 / SASS
  • JavaScript
  • React
  • Angular
  • PHP
  • Git
  • Vite
  • Tailwind
  • Material Design
  • Generative AI
  • AI in Design
  • Vibe Design
  • Vibe Coding
  • v0
  • Lovable

Beyond the Pixels

When I'm not designing, I'm usually out exploring. You might find me riding my motorbike through the Catalan countryside, playing beach volley, or discovering new corners of Barcelona with my camera. I believe that disconnecting and experiencing the world, whether through travel or just a good book in a new coffee shop, is the best way to bring a fresh, human perspective back to my work.

I find great joy in connecting with and informally mentoring aspiring designers who are starting their journey. Whether it's a portfolio review over coffee or sharing advice, I think it's essential to support the next generation of talent in our industry.

I'm a life-long learner, passionate about applying new knowledge over collecting certifications and I'm a firm believer in giving back to the design community.

🏐 Beach Volleyball 🏍️ Riding 📷 Photography 📖 Reading ☕️ Coffee Lover

Design & Code Dialogues

Read More

I'm a firm believer in giving back to the design community. Here, I share my latest articles, practical learnings, and reflections on my journey, hoping to help others who are on a similar path in the product design world.